2023
We act as fractional sales,
product leaders, advisors,
consultants and investors.
Helping tech businesses from start-up to scale-up
Since
2023
2023
About us
At TPH Group, the mission is simple: empower startups with the right tools, strategies, and leadership to achieve sustainable success. The journey from a bold idea to a scalable business requires more than just a great product—it demands a clear strategy, efficient processes, and a team that can execute flawlessly. That's where TPH steps in.
A hands-on Way of Working
rooted in experience
Founded in 2023 by Daniel Schafrat and Edward Hart, TPH Group was born from a shared passion for helping early-stage B2B SaaS founders turn ambition into reality. With decades of experience in product management, go-to-market strategies, and sales, Daniel and Edward recognized the common obstacles startups face—from defining their market positioning to building a scalable revenue engine.
What sets TPH Group apart is its hands-on approach. Rather than offering advice from the sidelines, we embed ourselves in the business as fractional leaders, advisors, and investors. Our focus is on building long-term, scalable foundations, ensuring startups achieve sustainable, repeatable success. By bridging product, sales, and strategy, we don't just help companies grow — we empower teams to scale independently.
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Our Clients
Empowering startups, scaling success
2025
Community solutions for mission-driven organizations.
Open Social
2024
Recruitee, KiwiHR, Javelo, Tellent
Tellent's Product Marketing Strategy
2022
Create Interactive Content
Foleon
2018
Digital Asset Management
Bynder
Capabilities
We help you scale your B2B business
We guide startups find product-market fit while building roadmaps and product strategies that fit.
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Product Marketing
Positioning, Proposition development, Product Launches, GTM enablement
Product Management & Strategy
Vision & Strategy, Product Operating Model, Product Aligningment to GTM, Roadmap
Go-To-Market Strategy
Sales strategy, Lead & Sales Playbook, value-based commercial processes, Pricing structures, pipeline management
Business Growth
Business Strategy, strategic alignment & scalability, leadership coaching and mentoring
Leading Professionals
Daniel Schafrat
Edward Hart
What clients say?
Driving Growth for B2B SaaS Leaders
15+ Success stories
100% Satisfaction
Positioning & GTM Strategy
"TPH played a pivotal role in helping us reposition Open Social for the enterprise market."
Taco Potze (CEO), Open Social
Positioning & Product Marketing
"TPH supported us greatly in our efforts to further improve our product management and product marketing processes."
Luc Brandts (CEO), Software Improvement Group
Positioning & Product Marketing
"With the help of TPH we set up a repeatable and scalable product marketing motion."
Stefka Ivanova (VP Brand & Marketing), Tellent