2023
We act as fractional sales,
product leaders, advisors,
consultants and investors.
We act as fractional sales,
product leaders, advisors,
consultants and investors.
A hands-on Way of Working
rooted in experience
Founded in 2023 by Daniel Schafrat and Edward Hart, TPH Group was born from a shared passion for helping early-stage B2B SaaS founders turn ambition into reality. With decades of experience in product management, go-to-market strategies, and sales, Daniel and Edward recognized the common obstacles startups face—from defining their market positioning to building a scalable revenue engine.
What sets TPH Group apart is its hands-on approach. Rather than offering advice from the sidelines, we embed ourselves in the business as fractional leaders, advisors, and investors. Our focus is on building long-term, scalable foundations, ensuring startups achieve sustainable, repeatable success. By bridging product, sales, and strategy, we don't just help companies grow — we empower teams to scale independently.
We guide startups find product-market fit while building roadmaps and product strategies that fit.
Positioning, Proposition development, Product Launches, GTM enablement
Vision & Strategy, Product Operating Model, Product Aligningment to GTM, Roadmap
Sales strategy, Lead & Sales Playbook, value-based commercial processes, Pricing structures, pipeline management
Business Strategy, strategic alignment & scalability, leadership coaching and mentoring